I recently had the opportunity to represent Australia at the Global Student Entrepreneur Awards in New York. I was able to see how many other businesses operate and to engage with a global network of peers to drive our businesses and society forward.

I’ve come back refreshed and reinvigorated and have a lot of plans for 2012.

In 2012 you will see from Avancer:

• Even greater transparency of the people behind the company, and how we operate
• More products hand picked by the team and sourced directly from the manufacturer
• Heaps more competitions and giveaways for our loyal supporters
• Community engagement to build, develop and test products that YOU want

In the current economic climate many commentators are fearful for the future, but where others are scared, I am hopeful.

The current forces at play in the world are both constructive and destructive and as the destructive forces intensify we must counter that with even greater intensity.

My mission is to demonstrate that a socially conscious, community driven approach to business is ultimately more successful and beneficial than a corporation motivated purely by profit.

“To state that the role of business is to make a profit makes as much sense as to say that the role of a person is to eat or to breathe. If a company loses money it dies, as does a person without food, but that does not mean that the purpose of life is eating”
- Dalai Lama

I rely on you, our customers and stakeholders, to let us know whenever we fail to meet that promise.

I’d love to hear from you all so feel free to get in touch whenever!

Cheers,

Shervin Mossammaparast
C.I.G (Chief Ideas Guy) @ Avancer